Khyber Pakhtunkhwa’s Rich Heritage Shines at World Travel Market 2023

The Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) is proudly representing Pakistan’s rich cultural heritage at the World Travel Market 2023 in London. The KPCTA has set up a dedicated tourism desk at the ‘Pakistan Pavilion’, offering visitors a glimpse into the region’s vibrant culture and history.

The KPCTA’s display includes a variety of cultural and traditional items, handicrafts, and costumes from the Kalash culture. Visitors can also view documentaries, brochures, pamphlets, and posters that highlight the region’s heritage, history, and scenic tourist spots. This comprehensive showcase aims to promote the diverse cultural heritage of Khyber Pakhtunkhwa (KP). It also aims to attract international tourists to its breathtaking valleys and towering mountain peaks.

KP is home to globally significant sites for Buddhists, Sikhs, and Muslims. This makes it a prime destination for religious tourism. The KPCTA’s participation in the World Travel Market 2023 underscores its commitment to promoting these sites. It also aims to attract religious tourists from around the world.

KP Minister for Tourism, Barrister Feroze Jamal Shah, has extended an invitation to international investors. He encourages them to explore investment opportunities in Pakistan’s tourism sector. The tourism sector in KP offers promising prospects for investors. They can contribute to the region’s economic growth.