Cholistan Desert Rally 2024: A Cultural Festival and South Asia’s Largest Motor Sports Event

The Tourism Development Corporation of Punjab (TDCP) and the Pakistan Tourism Development Corporation (PTDC) hosted a program. This program was for foreign ambassadors in Pakistan. It was about the upcoming Cholistan Desert Rally 2024. This rally is South Asia’s largest motor sports event. It is also a significant cultural festival.

Highlighting South Punjab’s Tourism Potential

The program had a primary objective. It was to highlight the tourism potential of South Punjab. It aimed to attract international participants for the upcoming rally. The event showcased the rich cultural heritage of South Punjab. It also highlighted diverse tourism opportunities.

A Glimpse into the Rally

The Tourism Awareness and Outreach Programme had distinguished guests. These included Commissioner Bahawalpur Dr. Ehtesham Anwar, MDPTDC Aftab ur Rehman Rana, and General Manager Operations (TDCP) Wahid Arjumand Zia. Several foreign ambassadors also attended. They visited South Punjab Tourism and received a comprehensive briefing about the rally. They learned about its importance for promotion and socio-economic development. The guests saw the rally’s official promo and website. They also saw the trophy for the winners.

Mark Your Calendars!

The Cholistan Desert Rally 2024 has a schedule. It will take place from 20th to 25th February. The event promises a thrilling experience. It combines motorsports excitement with vibrant South Punjab culture. Don’t miss this spectacular event!