Khyber Pakhtunkhwa Culture and Tourism Authority Participates in ICCD’s International Tourism Expo

The Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) participates in ICCD’s International Tourism Expo, engaging global leaders in sustainable tourism. The event brought together key policymakers, investors, and tourism stakeholders to explore strategic collaboration and responsible investment.

Leader Highlights Sustainable Tourism Goals

Director General Muhammad Usman Mehsud delivered a detailed discussion on “Investing and Partnering in Sustainable Tourism.” He explained how sustainable tourism drives resilient global growth. Mehsud presented an overview of Khyber Pakhtunkhwa’s commitment to transforming the province into a regional model for responsible tourism development.

He highlighted that the province’s tourism strategy focuses on eco-friendly infrastructure, community-based projects, and public-private partnerships. Mehsud emphasized environmental protection and community empowerment alongside economic development.

Expo Promotes Tourism Investment

At the forum, the Khyber Pakhtunkhwa Culture and Tourism Authority set up an information desk. Visitors and guests received briefings on tourism projects, investment opportunities, and the province’s offerings. The expo provided a platform to share insights on sustainable tourism trends and to attract potential investors from local and international markets.

Sustainable Tourism in Focus

The Sustainable Tourism Forum & Expo 2026 was organized under the theme “Transforming Tourism for Community Development.” It featured ministers, investors, and industry experts from OIC countries discussing ways to align tourism with community growth, climate responsibility, and local empowerment