Pakistan’s Tourism Sector Soars with a 115% Increase in 2023
ISLAMABAD – The year 2023 marked a significant milestone for Pakistan’s tourism sector. The Minister of State for Tourism, Wasi Shah, announced a staggering 115% increase in foreign tourism. This surge has bolstered the country’s economy, contributing $1.3 billion in foreign exchange revenue.
In an exclusive interview, Shah revealed that according to the ‘World Tourism Barometer’ published by the United Nations World Tourism Organisation. According to this barometer Pakistan made an impressive recovery to pre-pandemic levels in 2023. The country experienced a 115% surge in tourist arrivals compared to the previous year, indicating a 92% recovery rate.
A Powerhouse in the Tourism Sector
Shah expressed optimism for 2024, anticipating further growth in the tourist travel landscape. He envisions Pakistan transforming into a powerhouse in the tourism sector.
Pakistan is actively promoting tourism and plans to identify more unexplored destinations in Sindh and Balochistan. These areas offer a diverse range of tourism opportunities, including adventure, religious, nature, weekend, rural, and tribal tourism.
Unspoiled Beauty and Untapped Potential
“Our country is enriched by beaches, cliffs, forests, hills, valleys, and rivers. The beauty of the natural landscapes that you find all around the world, but it has them in one gorgeous, beautiful place,” Shah added.
These mostly unspoiled and undiscovered places are where the newly elected government needs to focus. By showcasing Pakistan’s tourism opportunities at global market shows like the World Travel Market (WTM), the country hopes to attract more tourists.
Making Waves at the World Travel Market
Through participation in the World Travel Market, the Pakistan pavilion attracted a large number of travel enthusiasts, representatives of international travel companies, and social media influencers. The World Travel Market in London is one of the world’s largest travel shows. It connects global travel buyers with over 5,000 of the most renowned destinations and brands worldwide.
A Gift for the Nation
In response to a question, Shah described it as a gift for the nation that Pakistan has been declared the best tourism destination in the world. The government is simplifying procedures and encouraging the involvement of the private sector to further boost this sector.
With these promising developments, Pakistan’s tourism sector is poised for a bright future, offering a unique blend of culture, adventure, and natural beauty.