Pakistan Showcases Tourism Potential at ITB Berlin 2024

The Pakistan Tourism Development Corporation (PTDC) is taking part in the ITB Berlin 2024. They are in collaboration with the Trade Development Authority of Pakistan (TDAP), the Pakistan Mission in Germany, provincial tourism departments, and private tour operator companies. This leading international travel expo of tourism is a significant event. Over 5,500 exhibitors from 170 countries are participating. They are showcasing the potential of their tourism destinations.

This year’s theme is “Beauty has an Address”. It resonates with the rich cultural heritage and scenic beauty that Pakistan offers to the world. The event is held at the Messe Berlin Exhibition Ground. Here, the Pakistan flag is once again waving among the flags of nations. It is the world’s biggest travel show.

Pakistan’s Participation in ITB Berlin 2024

Aftab Ur Rehman Rana is the Managing Director of PTDC. He shared his message on this occasion. He informed that PTDC has managed to send a delegation of 11 exhibitors. They are there to showcase Pakistan’s rich tourism potential. This is happening in this leading global travel show.

Rana emphasized that Pakistan’s participation in ITB Berlin 2024 is significant. It aligns with the country’s tourism strategy. The strategy aims to boost foreign tourist arrivals. It also aims to foster positive perceptions of Pakistan on the global stage. He said, “PTDC is empowering the private sector. They are part of important global business forums of the tourism sector. They are developing B2B and B2C linkages.”

Building a Positive Image

Rana stressed the pivotal role of Pakistan’s participation. It is in this global exhibition to build the image of the country. The aim is to portray it as a safe tourist destination for foreign tourists. He emphasized that the event serves as a crucial platform. It is to unveil Pakistan’s untapped tourism potential. It is also to forge essential business-to-business relations with international stakeholders. This is especially true with European countries being key players in the global tourism industry.

With its participation in ITB Berlin 2024, Pakistan is set to make its mark. It is on the global tourism map. It is showcasing its rich cultural heritage, scenic beauty, and warm hospitality to the world.